ISG Provider Lens™ · Generative AI Services · Brazil 2026
Leaders in generative AI
We lead both ISG quadrants for large enterprises. See what ISG assessed, the work that proves each criterion, and download the full study.
Three consecutive years leading in Generative AI
- 2024First year as a leader in ISG's Generative AI Services study in Brazil.
- 2025Leader in both quadrants for large enterprises; ISG highlights Fusion and our RAG architectures.
- 2026Leader again in both quadrants, with a governed Fusion and agents across the software lifecycle.
Exclusive material
Download the full study
What you'll find
- The priorities of Brazilian enterprises with generative and agentic AI
- How 55 providers are positioned across the four quadrants
- ISG's analysis of our work in each quadrant
The study
The two quadrants where we lead
- 55companies assessed by ISG in Brazil
- 22qualified in each quadrant
- 9positioned as leaders
1 of 2: Strategy and Consulting Services
What got us here
The path to leadership
For each criterion ISG assesses: what we did and where the proof is.
Globoplay
BRQ and Globoplay surpass 1 million AI conversations and raise NPS by 22 points
Proves · Development and Deployment
Engineering and integration to scale
- +22percentage points in NPS
- 80%overall satisfaction
- 1M+chat interactions
Media and streaming · Salesforce Agentforce
Read the case Globoplay
Santander
BRQ and Santander hyperpersonalize interactions between investment advisors and clients at scale
Proves · Strategy and Consulting
Consultative approach and industry expertise
- 30 sto prepare each communication, down from 35 minutes
- 91%user satisfaction
- 500+pitches generated per day
Financial services · AWS
Read the case Santander
BBTS
BRQ and BBTS boost negotiation conversions by 306% with AI on WhatsApp
Proves · Development and Deployment
Governance and LLMOps in production
- +306%in debt negotiation conversions
- 50%of interactions with no human handoff
- −57%in the average number of installments
Financial services · AWS
Read the case BBTS
ADAMA
BRQ and ADAMA use AI to accelerate app modernization at every stage of development
Proves · Development and Deployment
AI across the development lifecycle
- −40%in maintenance and update costs
- +100Kdownloads of ADAMA Alvo on Google Play
- +50Kactive users tracking the field
Agribusiness · Fusion BRQ
Read the case ADAMA1 of 4: Globoplay
In ISG's assessment
“BRQ combines experience in regulated industries, an integrated approach to consulting, engineering, data and AI, and a consolidated technology ecosystem to support GenAI initiatives aligned with clients' business goals.”
Gen AI
Fusion, the platform we built to take GenAI into production
It powers ADAMA's app modernization, with specialized agents at every stage of development, people on critical decisions and governance from day one.
Estimated gain
up to 15x
acceleration of the software development lifecycle (SDLC) with Fusion
In ISG's assessment
“With a governed platform and specialized agents, BRQ brings GenAI into the entire software development lifecycle and enables secure, scalable implementations.”
Agents across the lifecycle
Fusion Agents brings together dozens of agents and workflows, from discovery to approval.
People on critical decisions
Guardrails, MCP integrations and human validation in every delivery.
Governance and cost under control
Fusion Governance controls models, token costs, security and auditing.
Ready to take generative AI into production at your company?
The same approach that took us to leadership, applied to your context. Start with the full study or talk to a specialist directly.
Talk to a specialist