BS2
How BS2 reduced account opening time by 75%
Services
Product & Experience Design
Design System
How we made an impact
We redesigned the corporate account registration journey to increase conversion rates, reduce onboarding time, and enhance the perception of security and trust.
Results
-85%
Reduction in operational effort for new account application reviews
-75%
Reduction in the time required to open a new account
The challenge
BS2 aimed to create a digital business account opening experience capable of serving companies of all sizes, from small businesses to large enterprises. The challenge was significant: a complex journey, manual and redundant processes, multiple ownership structures, and a system with a high abandonment rate of 60%.
Project journey
During flow mapping, we identified a disconnect between back-end and front-end teams. We created an integrated blueprint that quickly aligned stakeholders and boosted digital adoption.
User testing revealed that more complex companies valued human interaction. The solution was a web platform for relationship managers, accelerating applications and increasing trust in the process.
Through profile analysis, we understood that each company required an adapted journey. We redesigned flows to ensure alignment with different company sizes and legal structures.
Security testing showed that older users faced challenges with facial recognition. We redesigned this step to improve accessibility.
Finally, we identified the potential of APIs to reduce manual data entry.
BS2 connected people, processes, and technology to deliver a simpler, more secure, and more inclusive account opening journey.
Our work
